Digital Marketing - Ashley Nicole | Your Social Media Sorceress ✨

How to Use Google Ads to Boost Awareness

Anyone who has ever typed something into Google's search engine knows: the results at the top get the most clicks. That's because, if done correctly, those results are ads designed…

Ashley Nicole December 6, 2024

The 4 Pillars of Social Media Content

In the rapidly evolving digital landscape, successful social media marketing requires a strategic approach built on four core principles. These foundational elements guide the creation, management, and optimization of your social media efforts, ensuring that your brand reverberates with your audience.

Let’s delve into the four pillars that form the backbone of successful social media strategies.

ENTERTAINMENT
This type of content captivates and amuses. When we think of entertainment, we think of memes, funny videos, and trending challenges. It's all about having fun and keeping your audience engaged.

INSPIRATION
Everyone loves motivational and uplifting content. This type of content is good for posting quotes, personal stories, and success journeys that encourage your followers to dream big and stay positive.

EDUCATION
Informative and knowledge-sharing posts. Tutorials, how-tos, and tips that provide value & help your audience learn something new.

ADVOCACY
Content that champions causes and drives social change. This type of content helps to raise awareness, share resources, and promote initiatives that align with your values.

Work With Me

I'm a reliable, creative professional with expertise in social media marketing, web design and development, content creation, SEO and all types of graphic design including photo edits and restorations. I'd love to help you with your next project. Whether it's building a sleek bespoke website, crafting engaging content, or optimizing for search engines, I'm your go-to gal! Click here to see a complete list of the services I currently offer, or you can book your free consultation with me today!